Question

H.P. Käldarshak Kaldarshak is a Hindi word for calendar Each year the Mathura based Hindi Pustakalaya, brings out s Kildarshak. The company has been in this line for the past several years. The calendar has one page l each month. It shows various festivals of major religions. This apart, it contains overall astrological forecasts as well as a number of useful information including health tips. In view of so many features, the calendar has been quite popular in North India over the years During the past two years, its sales have somewhat declined. The company is surprised to see this expected and sad development. It is unable to ascertain as to what has gone wrong to bring about the tion. The managing director of the company is seriously thinking about seeking professional help in this regard. He thinks that a good marketing research agency should be approached Question Assuming yourself as a consultant in the marketing research agency, describe the procedure you would adopt in ascertaining the reasons for the recent decline in the sale of these calendars. Be specific

Answer 1

Answer:

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