English, asked by amitpathak182, 9 months ago

Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

Answers

Answered by smartbrainz
1

Search engine marketing (SEM) is a form of Internet marketing which comprises the promotion of websites by increasing/enhancing their visibility in search engine results pages primarily via paid advertising

Explanation:

  • Search engine marketing (SEM) is one of the most effectual ways to grow your business in an more and more competitive marketplace.
  • SEM assists businesses to gain market online by purchasing Advertisments on search engines such as Yahoo, Bing, and Google. The SEM practices involve  the promotion of websites in SERPs to optimise the brand presence and conversions
  • For the search engines to function effectually, they use certain complex algorithms. This makes sure that the search queries give the most pertinent results contingent on the location and other information which is be available. This paid search advertising works in a way that the sponsored advertisements appear either beside or at the top the very first search engine results
  • This facilitates in giving the advertised websites more prominence and visibility over other websites when compared to the organic SEM. For example; if you are looking for a specific product/service online, you will go to the search engine and type the specific keywords of what you want.
  • In the search results page, there would be different advertisements from different firms whose keywords possibly match the words which you typed in the search box. The advertisements are more likely to be found on the most prominent locations on the search engine results page beside the search listings which match the typed keywords.
  • These paid listings are always the most applicable to the specific search which you entered, hence, you are more likely to click on them.

To know more

What's the first step in the search engine optimisation process for ...

https://brainly.in/question/10402429

Similar questions