.Harley Davidson positions itself as a lifestyle beyond just a super bike with annual fairs, community drives and so on.
What is the strategy followed here?
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Answer:
cruiser bike , a superbike makes the youth crazy to like it
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Answer:
Harley Davidson adopts a broad differentiation strategy.
Explanation:
Harley is focussing on larger market segments by participating in fairs and community drives, which makes its target market broad.
Harley has however, made a product very unique (super bike concept) which differentiates the product from its rivals
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