Has WOW "MOMO" has expanded its product menu too
quickly in an effort to appeal to a wide audience? Should they
have built their own specialty? comment on the strengths and
weaknesses of WOW. Momo's menu, consider the consumer
appeal, brand focus, menu crowding, and confusion, and the
brand's core value proposition. Should WOW Momo create a
niche market or should it strive to make momos a mainstream
fast food?
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