Have you ever gone to a mall not intending to buy anything, only to return with an armful of shopping that you were powerless to resist? The fault lies not with you. Clever marketing strategies were at work to catch your eye, hold your attention and make you give in. The trap is set long before you set out to the mall. Advertisers use everything, from product placement in films and TV shows, to bold and colourful advertisements that ‘soften’ you up with their subtle messages.2. Once you arrive at the mall the pitch for your money begins in earnest. Products are placed in
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