He should consider paid online advertising as the sole means of promoting his business online.
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Why would all these ‘digital’ only companies use offline media? Because they work!
While it may annoy ‘digital only’ thinkers, there is a reason ‘online only’ cannot deliver all the customers a business needs. There are many other media that are more trustworthy. Like it or not, that’s what prospects perceive.
So I recommend doing research before choosing to only advertise online. Research will help you identify the ideal client profile, what message prospects need to hear to take action, and the media that will put your compelling message in front of your ideal client.
Hope that helps.
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