He wants to study the impact of organizational culture on enterprise resource planning (erp) systems. population of this study is employee’s working on erp systems in karachi based offices of the organization. for this purpose, he decided to contact with the respondents by using chain referrals.which type of sampling this is
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Answer:
Snowball sampling.
Explanation:
The question is related to qualitative research since it is going to observe the cultural impact. In qualitative study, there are three main types of sampling, proposive, quota and snowball sampling.
Snowball sampling
The above situation of chain referrals is used in snowball sampling. In this type, participants involved make use of their social networks to link the researcher with other relevant people
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