Question

_______helps us to retain memories of the advertisement and the product ​

Answer 1

Answer:

impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what exactly is that thing called memory, how long does it linger, and how do we measure it?

At the first level, memory can be divided into two types: Explicit memory, which refers to information we are aware of (the facts and events we can consciously access), and implicit memory, which refers to information we’re not consciously aware of (it’s stored in our brain and can affect behavior, but we can’t recall it). Explicit memory can be further divided into episodic memory and semantic memory. Episodic memory is the memory of an event in space and time—it includes other contextual information present at that time. On the other hand, semantic memory is a more structured record of facts, meanings, concepts and knowledge that is divorced from accompanying episodic details