Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?
Answers
Answer:
Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting:
a multichannel strategy.
exclusive distribution.
selective distribution.
an extreme value strategy.
a service retailing philosophy.
a multichannel strategy.
Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on
price.
place.
policy.
promotion.
product.
promotion
__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.
Department stores
Off-price retailers
Discount stores
Extreme value retailers
Category specialists
Extreme value retailers