Question

Her objective is to provide guidelines for establishing the proper “fit” between service failure and service recovery that will generalize across a variety of service industries. Describe and justify whether the above-stated research follows the following hallmarks or not: a) Purposiveness b) Generalizability c) Parsimony

Answer 1

Answer:

❤️Her objective is to provide guidelines for establishing the proper "fit" between service failure and service recovery that will generalize ...

Answer 2

The given case is one of basic research, the principle of which was to study the efficiency of different service recovery strategies and enhance the body of existing marketing information.

Explanation:

• Following is the description and justification on whether the given research follows the stated hallmarks or not:

• The research given above follows the hallmark of purposiveness as it was started with a definite aim to find a proper fit.

• It also follows the generalizability hallmark as the results of this research are broadly applicable to many different types of service industries.

• Much cannot be said about the parsimony of this research as the passage does not describe the thesis chosen out of all the data recorded.