Question

Heterogeneity is the nature of which type of business service ?

(a) Banking
(b) Insurance
(c) Warehousing
(d) All of these

Answer 1

Explanation:

service marketing

Explanation: Each and every service is different innature. That's the simple heteroginity is servicemarketing. Imagine two restaurants even if they have the same aesthetics the people serving would be different, the cool will be different and hence the experience would be completely different.

Answer 2

banking is the correct option