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Ques:Explain intangiblity as the nature of service.
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Intangibility of services. Products are tangible and services are intangible in nature. Intangibility of services is derived from the fact that you can't see or touch a service. A service is made and delivered on spot and hence it cannot be measured as easily as a tangible product.....
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services are intangible or impalpable, they cannot be seen, held, or touched it only an activity or an experience
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