Question

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Debate on India's contribution in sports to elevate at global level

Answer 1

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I love sports, and since you are on this site, it’s a safe bet to say that you love sports too. Yet when we are asked if India as a country is where we want it to be as far as sports are concerned, we would say “Eh, not quite.” Much as we take pride in our passion for sports, we are aware that our country isn’t a frontrunner as a sporting nation. There are a lot of things which can be done to improve the standard of sports in India, to produce more Olympic medals and more importantly, to usher in a culture of fitness in the country. Here are some ideas to do that-

Run

It ought to be mandatory for every single person in the country to run or jog or walk for fifteen minutes at least every single morning. Something as small as that can make a world of difference. For you to be able to participate in sports, developing your basic core fitness through running is essential. It would help keep away diseases such as diabetes and high blood pressure and obesity. One in every three Indian is projected to be obese by 2030. This is one simple step which can help prevent that.

Utilize schools

The best way to develop sports at the grassroots level is to integrate it as a goal for schools to pursue. The combination which schools possess is priceless – infrastructure with a structured group of children going through it. Most schools have an open field, a lot of them have at least a basketball court. And they have a couple of hours a week which they can dedicate to sports for the kids. According to the next five year plan, it’s expected that sports in schools will be taken more seriously at the school level, thus enabling the development of young talent. Initiatives such as marks for sports come to mind too. There is a world of untapped potential in schools, we just need to tap in to it.

Broadcast more sports

A lot of kids pick up sports because of what they watch on TV. Increased coverage of sports on TV also makes way for companies to invest in advertisement slots, which promotes the market for the sport. Once prospective investors see that a sport enjoys high visibility, they will see it as a viable venture to invest in it. Increased coverage of sports on TV also creates fans of the sport who then take up the game for real.

Get corporates in on the action

India has some of the richest people in the world. Instead of having them splurge on rich toys, they ought to direct their spendings to sports. The Hockey India League‘s franchises have said up front that they don’t expect a profit until a few years time and that this investment is more of a marketing initiative than something they plan to get returns on. Our sports federations are registered under the societies act; profit is not their driving motive. Private sector is all about monetizing things, they can take sports to the next level because their focus is long term, not just what they can make today.

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