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- Consumer industries are industries that produce goods for direct use by consumers, that means the finished goods by this industry can be directly used by consumers.
- Examples include the car industry, and high-tech industries such as those selling electronic appliances.
→Four types of consumer goods:-
- From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods. These categories are based on consumer buying patterns. Convenience goods are those that are regularly consumed and are readily available for purchase.
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