Hilton hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.
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Hilton hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.
Answer:
Cultural segmentation
Explanation:
Hilton hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of Cultural segmentation
Cultural segmentation involves understanding customer behavior in the context of social traditions, norms, attitudes and behaviors espoused in the community to which they belong.
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