Hindi article on entrepreneurship culture in bhutan
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The entrepreneurship culture gaining ground as a career option was emphasised as Bhutan joined the global community in observing the Global Entrepreneurship Week today.
At the opening of the week-long event being held in Thimphu, the change in the mindset of the youth towards entrepreneurship was cited as the driving force behind the growth in the entrepreneurship culture in the recent years.
Some 20 entrepreneurs and start-ups are exhibiting their products and sharing experiences at a fair being held as part of the week-long event. 26-year-old Pema Lhadon from Paro is one of them. Pema’s business specialises on soya bean products. She makes a wide range of food products from soya bean locally known as Shauolee including fermented soya bean paste.
Pema shares that it’s been a smooth ride so far. “When it comes to marketing, people are positive about my products,” said Pema Lhadon.
“When I say it’s locally produced, raw materials are from Bhutan and it’s naturally processed, I get good feedback. And my monthly income exceeds Nu 100,000.”
Loden Foundation is the lead event organizer. It says entrepreneurship hasn’t received adequate attention and support in the past. But now things have changed. Young Bhutanese are more enterprising and are willing to work on their own.