Question

History of indian entertainment industry

Answer 1

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There are many different sections in the media and entertainment industry in India such as television, print, and movies. This includes small sections like Radio, Music, OOH, Animation, Gaming and Visual Effects (VFX) and Internet Advertising. [1] The entertainment industry in India has recorded an explosive growth in the last two decades, which is one of the fastest growing industries in India. In the 1990s, Doordarshan has more than 400 active channels in the country from a single government owned channel. Worldwide, in 2010, the global economy began to recover from a massive decline in 2009. In 2010, the economic conditions of reform played a major role in the rebound in customer expenditure. Since the world economy has started to recover from the global financial crisis of 2008, because of the improvement in consumer spending, it has played a major role in the situation of improvement, although in 2008 and 2009, India was not severely affected by the fall, but this The year it performed one of the highest growth rates and continued at a healthy pace. The increasing rate of investment by the private sector and large companies of foreign media and entertainment (M & E) has increased the entertainment infrastructure of India to a great extent. According to a recent report by PricewaterhouseCooper [2] (PwC), Indians are likely to spend more on entertainment with the constant increase in disposable income in the coming years. And according to a joint survey report by KMPG and FICCI, the entertainment industry in India is expected to expand by 12.5% ​​every year and is likely to reach 20.09 billion US dollars by 2013. The industry had guessed in comparison to Rs 5808 billion in 2009. In 2005, Indian origin was of 3565 billion dollars. In 2009, the Indian media and entertainment industry increased from US $ 12.9 billion to US $ 14.4 billion in 2010, which is an increase of 11 percent. According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI)) and research firm KPMG, it has also been said that in support of the positive industry and the growing media consumption, the industry achieved 13% growth in 2011 Estimates of that, which is 16.2 billion US dollars, as the industry moves forward for exciting times, this sector increases by 141 million CAGR by 2015 It is estimated to reach $ 28.1 billion.

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