history of sustainable fashion...
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Answers
The fashion industry’s growing focus on sustainable practices has even prompted business publications such as Forbes to hail “Green is the New Black.”
Through innovative business practices, the fashion industry has come a long way in improving environmental and social conditions along complex global supply chains. Still, it has a way to go. A brief look into the industry’s storied past illuminates how corporate style setters have responded to shifting consumer demands, market trends and natural resource constraints over the years – signaling what the future of sustainable fashion might hold.
From industrialization to Earth Day
When the first department stores appeared in the United States in the late 19th century, amid the rise of the Industrial Revolution, sewing machines were relatively new and child labor was still legal. Most clothes were made to order domestically, and only a slice of the population owned enough garments to fill a small closet.
Fast-forward to the postwar consumer boom where strip malls became as common as tract housing, and shopping became as much of a national pastime as cruising around in a Chevrolet. The consumer culture cultivated in the 1950s established an economy based on mass production – at the time most consumer goods were made in America. That same ethos sparked a proliferation of malls, outlet stores and seasonal sales to encourage more consumption.
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Answer:
Since the collapse of the Rana Plaza garment factory in Bangladesh in 2013, which killed thousands of workers, the fashion industry's interest in sustainable and ethical fashion has grown tremendously.
Every year since then, Fashion Revolution Weeks commemorate the tragedy, and numerous organisations aim to educate consumers on the impacts the fashion industry has on the people and the environment and encourage them to make better fashion choices.
Sustainable fashion is going mainstream, and I think it's essential to take a look back into our history to understand where the movement stems from.
If you're starting out on your sustainable fashion journey, or even if you're a accomplished ethical fashionista and you want to learn more, here's a brief history of ethical and sustainable fashion.
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