history: what ideas or message does the books of the three spilosophere carries forward?
Answers
Answer:
Pat says that it’s not necessarily about going for the biggest, flashiest, blockbuster hit, viral idea which is what most people tell you to do. It’s about coming up with an idea that’s big to someone because your earnings are a measure of how well you serve someone.
So that “someone” he talks about represents a small group of people and often it’s a very small percentage of the population.
This is a proven approach because Pat has built 2 hugely successful businesses targeting a very small percentage of the population.
One of these businesses was about helping people study for and master the LEED Exam for architecture, which is super niche and super profitable. The other business was around helping food truck drivers understand how to build a thriving food truck business.
So, both of these businesses were based on small audiences and small ideas or what I like to call “Big Little Ideas” that helped a small segment of the population do something big for them.
Most people think they’ve got to come up with this gigantic, world-changing idea that’s going to end global hunger and global warming and all of that. But it can be paralyzing to try and think of something that big and transformative.