how a strategy can be implemented through project?
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Abstract
Senior managers spend a great deal of time and effort formulating and promoting their chosen strategy, but all too often find that very little changes within the organization. The strategy does not have the impact expected: somehow the original objectives are dissipated as the strategy moves into implementation and the initial momentum is lost before the expected benefits are realized.
This failure to implement strategy is often a result of senior management trying to use the organization's existing systems and structures, its ‘tatus quo’, to change the ‘status quo’.
This article sets out the underlying causes of poor performance in implementing strategies, and outlines how an organization, by adopting a project and programme oriented approach with its associated management framework, can ensure much greater success.
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