How Advertising is helpful to Dealers?
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Explanation:
1) Advertising quickens the turnover, reduces risk on dead stock and can result in proportionate reduction of overhead expenses. ADVERTISEMENTS: (2) The retailer is generally afraid of fluctuations in prices. Advertising stabilizes the price and thus avoids losses to the retailer through change in the price
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Advertising is aimed at dealers as...
The producers give various allowances to the dealers for buying more of their products and exhibiting them in an attractive manner.
Trade promotion can persuade the dealers to push the product.
Advertisement helps dealers to get familiar with the product the intend to promote.
This is how Advertising supports Dealers...
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