How amul chocolate segment the market in india?
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Amul has been a market leader in dairy products for decades however Amul Chocolate is the only product which is not doing so well. Amul Chocolates was the market leader in 1970’s but lost its place to Cadbury in the last 10 to 20 years. Amul has successfully extended its milkman image to ice cream, butter, cheese and other dairy products, but has made no headway in chocolate. The main reason behind the decline of the product is lack of promotion and concentration on other dairy products.
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