how are macro and micro factors are affecting the big basket app?
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PESTLE ANALYSIS ›COMPANIES ›
BigBasket PESTLE Analysis
Published by MBA Skool Team, Last Updated: December 22, 2019
PESTLE Analysis of BigBasket analyses the brand on its business tactics. BigBasket PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand.
PESTLE analysis is a framework which is imperative for companies such as BigBasket, as it helps to understand market dynamics & improve its business continuously. PESTLE analysis is also referred to as PESTEL analysis.
Let us start the BigBasket PESTLE Analysis:
Political Factors:
The political factors in the BigBasket PESTLE Analysis can be explained as follows:
BigBasket has recently launched its operations in Kochi. The company expects to grow at a constant rate with an increase in the growth potential of the overall online grocery business. After the current launch BigBasket would establish its presence in 25+ cities in India. Due to favorable political conditions for the business model they have expanded into a variety of new product lines such as milk supply, unmanned vending machines and beauty products. Recently, in April 2019, the BigBasket company had received huge amounts of funding from two different investors which boosted the company’s ability to expand into new areas and their ability to achieve smooth functioning of operations. The Mirae Asset Naver Asia Growth Fund and Alibaba group invested around $150 million into the company which helped the company to enter the unicorn club of India.