How are the newspaper circulated?
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A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader.
Circulation relates to the number of copies circulated to the public. Readership is the number of readers - either of a specific issue of the publication, or over a certain time period, such as 3 months. Circulation is measured from sales figures, but readership is measured from surveys of the population.
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