Question

How are you going to drag the attention of more and more number of potential buyers for the products/services offered by our business via facebook or some other social media forum?Discuss.

Answer 1

The buyer's characteristics influence how the buyer perceives and reacts to the given stimuli. After that, the buyer's decision process itself takes place and affects the buyer's behaviour. Consumer buying behaviour is affected by cultural, social, personal and psychological characteristics.

Answer 2

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When social media first came into being, no one knew the impact it would create on the society.