how big data analytics effects Netflix in organization and Management?
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For example, Netflix uses what is known as the recommendation algorithm to suggest TV shows and movies based on user's preferences. Netflix even uses big data and analytics to conduct custom marketing, for example, to promote 'House of Cards' Netflix cut over ten different versions of a trailer to promote the show.
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By collecting data from their 151 million subscribers, and implementing data analytics models to discover customer behaviour and buying patterns. Then, using that information to recommend movies and TV shows based on their subscribers' preferences.
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