How can media encourage young people to question, understand, evaluate, and appreciate the Philippine's multimedia culture?
Answers
1. Socio-Economic Aspect
As mentioned in our previous topic on top social media in the Philippines, Facebook is still the go-to social networking platform. Part of its success can be attributed to the efforts of mobile operators providing ways to access the app via mobile without incurring any charges, albeit with limited functions.
Pair this up with a wide range of cheap smartphones available in the country and you’ve got yourself more potential users from a wider socio-economic demographic. This would explain the high mobile traffic, with 67 percent of social media users accessing via mobile. This play at inclusiveness has done Facebook a lot of good in conquering the Philippine market.
2. Age
The biggest group of social media users in the Philippines are in the 18-24 age range - university to early career age - making up 33 percent of active users or around 21 million users. With this, it’s interesting to note how intertwined social media platform, Facebook, in particular, is with both the user’s social/personal life and academic life.
It is a fairly common practice among classes, particularly in universities, to utilize the platform as a virtual meeting place outside the classroom, where homework is discussed, readings are shared, and announcements are made. Social media platforms are easily accessible and offer more room for interaction than your typical bulletin board.
After graduation, it’s still through social media where job applications are sent. Long gone are the days where hunting for a job meant knocking from one office to another and begging them to hire you. Now it’s mostly done through LinkedIn and now even through Facebook with its different groups posting job vacancies.
It is said that you’ll know when you’re an adult when you have a LinkedIn account, as with 20 million other Filipinos, or are a member of the Facebook group called 'Development Sector Jobs - Philippines'.
3. Cultural Aspect
Filipinos are very social people and are known for close familial ties. With an estimated 10.2 million Filipinos living/working overseas, the culture of sharing that Facebook provides helps bridge the distance in a way that other platforms cannot. Social media is still - after all - a means of connecting.
4. Social Media and Social Movement
With growing social unrest in the world, the youth have turned to social media to express disapproval and dissent. The same can be seen in the Philippines, where youth activism – as young people have the strongest presence in Philippine social media – have taken on to both literal and virtual streets...
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