How can OTT platforms benefit from Artificial Intelligence?
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Explanation:
OTT platforms are becoming popular now than ever before.
The competition between different OTT platforms has increased tremendously. Technologies like AI for OTT services can help businesses stay relevant in this cut-throat competition.
According to a report, by the end of 2019, about 182.5 million people in the US will view content via OTT services. This represents more than 50% of the US population and provides huge business opportunities for OTT service providers. However, with the increase in competition, it has become difficult for players to maintain their relevance in the market. Even the big players are not guaranteed to maintain their market share if they can’t stand out from their competitors. In addition to providing engaging and entertaining content which is the core of OTT service, businesses can leverage advanced technologies like AI for OTT streaming, providing recommendations to users, and data-gathering purposes to keep their audiences from straying away. Here’s how AI can help OTT platforms overcome the challenges faced by them and help in maintaining their user base or even build upon it..
Hope its help..
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