How can public relations be utilized to enhance tourism?
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In order to increase awareness and visits to a destination, leverage events such as a royal visit and enhance the image of the location as a tourist destination for travelers.
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In tourism industry, PR is widely used to shape a favourable image or reputation of the tourism destination.Keeping tourist destinations hot and relevant is the where tourism and hospitality meet public relations. The major challenge consists in identifying the most efficient ways of promoting tourist products, building a positive image, increasing the visibility of tourist destinations, in order to attract a significant number of tourists.
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