Question

How can we bind the people of the cluntry and create an emotional bond

Answer 1

entrepreneurs would be wise to ensure that their marketing strategy creates emotional bonds with their target market.

As Roger Dooley said in his Neuromarketing blog, "Campaigns with purely emotional content performed about twice as well" when compared with those with only rational content (summing up a finding of the Institute of Practitioners in Advertising in Hamish Pringle and Peter Field's Brand Immortality).