How can we make the Make in India progamme successful???
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Answer:
Make in India Initiative is a strategy for expansion and growth; it also functions as an international marketing strategy. The idea was conceptualised by the Prime Minister of India, Mr Narendra Modi. The program was launched on 25th September 2014. The primary objective of this scheme is to attract investments from various businesses situated across the world, and through this process, promote the manufacturing sector of India and protect the intellectual property. This vision was manifested by the creation of skilled manpower for the overall growth and development of the country.
The campaign has the objective to create more employment opportunities for the people of the country and also attract Foreign Direct Investment (FDI). The Government has also formulated a National Manufacturing Policy, 2012 which aims to increase the share of the manufacturing sector from 16% to 25% of the Gross Domestic Product by 2022. Apart from this, it also aims to create 100 million additional jobs in this sector. The National Investment and Manufacturing Zones form an instrumental part in this policy. The basis of this policy is the principle of industrial growth in partnership with all the States.
The logo of the campaign is a lion’s silhouette, which is filled up with cogs. It is a symbol for depicting manufacturing, strength and national pride.
Objectives of Make in India
The campaign aims to fulfil the below-mentioned objectives:
Facilitate investment,
Provide an impetus for innovation,
Enhance the development of skills,
Protect the intellectual property,
Build the best in class manufacturing infrastructure,
Make India digital,
Create healthy relationships with various countries,
Provide employment opportunities.
Pillars of the initiative
The initiative is based on four pillars, namely:
New Processes – The initiative recognizes ‘ease of doing business’ as the first and the foremost significant factor for the promotion of entrepreneurship in the country. To achieve this, several initiatives have been undertaken by the Government to ease the business environment, such as de-licensing and de-regulating the industries during the entire life-span of a business.
New Infrastructure – Availability of a facilitative and modern infrastructure is an essential requirement for any industry. To foster this, the Government has laid down project plans for the development of industrial corridors, smart cities, improved technology and integrated logistic arrangements.
New Sectors – The program has identified 25 sectors across manufacturing, infrastructure and service sectors. Additionally, foreign direct investment has been opened up in railways, construction and defence production.
New Mindset – It is usually observed that the role of the Government is more of a regulator in an economy. But, with the introduction of this program, the role has been shifted to that of facilitator rather than a regulator.
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