How can we use social media to help the message of enviornamental sustainability
Answers
Answer:
For organizations involved in sustainability, social media affords a multitude of benefits including increased consumer trust. While social media can benefit responsible organizations by enhancing their brand reputations, it is also a platform capable of exerting tremendous pressure on irresponsible businesses.
Answer:
I am sorry to give the answer in brief.
Explanation:
Since sustainability has woven its way into the public consciousness, it allows forward-thinking organizations an opening for communicating sustainability credentials. A growing trend among companies such as GE and Levi Strauss involves developing a strong editorial voice via social media or email to spark a sustainability dialog among themselves and employees, the media, investors, NGOs, and customers. The Internet and other technologies, including social media platforms, have essentially made every company – regardless of the line of business it serves – a “publisher” of sorts. This is great news for organizations that wish to share their sustainability efforts with consumers and other stakeholders. In fact, we are quickly moving to a world where this has become standard operating procedure."
How Social Media Impacts Sustainability
In 2011, Forbes discussed the idea that social media would begin to force companies to tell the truth, noting how social media campaigns frequently target instances of corporate irresponsibility and enforce transparency. Businesses can no longer put their collective corporate heads in the sand and pretend the consumer will just ignore their lack of compassion for workers, poor environmental policies and practices, or a gross mismanagement of funds.
Social media is a self-sustaining force of its own, generated by like-minded and passionate consumers, employees, investors, and members of traditional media, who know that their collective voice can influence others in their Twitter or Facebook feeds to gain a more powerful base and inspire change.
Challenges of Sustainability in Social Media
While there are plenty of social media savvy corporations, such as Ford, Renault, Coca-Cola, McDonald's, and Intel, who have mastered the art of social media communication and consistently rank well on the Dow Jones Sustainability Indices Review, there are many other companies that struggle to reach their targeted audience.
Even if a company is implementing sustainability goals and the triple bottom line, they can struggle to communicate these goals to the public. Companies are challenged to open up a sustainability dialog, engage with their followers and measure the success of their social media campaigns. Thirty-four percent of consumers use social media to share positive information about companies and issues, while 29% are using social media to learn more about specific organizations and issues2.
Even companies that earnestly work toward sustainability face challenges in communicating their efforts, successes, and struggles to the public via social media and other outlets, according to a report released by Sustainly via Blue & Green Tomorrow.
Many companies will likely continue to experience growing pains as sustainability and social media become more prevalent. Individuals who complete an online MBA program will possess the knowledge and leadership skills necessary to implement the triple bottom line. These core values are used in real-world scenarios to benefit not only the company, but also communities around the globe.