How can you benifit the firm with the products we sell?
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You'll sell more if you talk about your product using language your customer understands. Know the difference between a benefit and a feature. Use vivid but plain language. Avoid biz-blab and jargon. Keep the list of benefits short. Emphasize what's unique to you or your firm. Make your benefits concrete.
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benefit and a feature. Use vivid but plain language. Avoid biz-blab and jargon. Keep the list of benefits short. Emphasize what's unique to you or your firm. Make your benefits concretem..
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