Question

How can you defeat your competitor with market challenger strategies? Explain.

Answer 1

Answer:

Any market you go in will always have market challengers. You have to challenge these competitors instead of presenting a meek response to them. Only by challenging them head on, you create a fear for future market entrants. At the same time, this challenge also ensures that you move up the competitive ladder.

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Answer 2

Answer:

1) Use a frontal attack. Observed most prominently in the smartphone market today, or more commonly in the Pepsi vs Coca cola war since ages, a frontal attack is seen when a competitor attacks another based on the strengths of the competitor. ...

2) Flank attack. ...

3) Encirclement attack. ...

4) Bypass attack. ...

5) Guerrilla marketing

Explanation:

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