Question

How cognitive factore infulence consumer behaviour?

Answer 1

Hey

Glad you asked!
BIAS- u know? We have tons of them! They are termed Cognitive Biases.

Consumer Neuroscience has shown that we make behaviors a lot via our Unconscious Mind. They are even able to kind of control our decisions.

Decision Heuristics- Decision Fatigue
Confirmation Bias
Attention Bias
Hindsight Bias
Fundamental Attribution Error.......

There are tones of them.
They directly influence our behavior....







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