How complex buying behavior is different from habitual buying behaviour?
Answers
There are four types of Buying Behavior:
1) Complex Buying Behavior - Has high involvement with significant levels of differences between brands.
2) Variety-seeking Buying Behavior - Has low involvement with significant levels of differences between brands.
3) Dissonance-reducing Buying Behavior - Has high involvement with very few differences between brands.
4) Habitual Buying Behavior - Has very low levels of involvement and very few differences between brands.
**A complex buying behavior is a type of buying decision behavior where consumers are fully involved in the complex process when they are completely concerned about purchasing a product and make out a significant difference amongst the brands.
**Variety-seeking buying behaviour occurs when the consumer is not involved with the purchase, yet there are significant brand differences. In this case, the cost of switching products is low, and so the consumer may, perhaps simply out of boredom, move from one brand to another
**Habitual Buying Behavior refers to situations where a consumer has low involvement in a purchase, and is perceiving very few significant differences between brands in a given product category. So many products fit into this scenario.
Complex buying behavior:
It is a type of consumer buying pattern where the consumer makes a large number of choices and comparisons before deciding on the purchase. There are different stages of purchase which include awareness, search, comparison, decision making & purchase.
Habitual buying behavior:
It is a type of buying pattern of the consumer where the purchase is repeated over some time. The consumer is drawn to the same spending pattern and they cannot seem to break from it. There are 3 types of habitual buying behavior:
1. The "new purchase" type
2. The "relative value" type
3. The " compensatory action" type