How consumer problems faced to the customer?
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In modern times, a lot of efforts have made to protect the interest of consumer by government and non-government organization.In spite of this, the exploitation of consumers has not come to an end, and they are being be fooled by business interests at all levels.It must be remembered that their exploitation will not come to an end unless they themselves come forward to protect and promote their own interest.
The various problems faced by the consumers in the Market are as follows:
1. Lack of Information
Very often consumers do not get proper and timely information. The information may be about the arrival of new product or service, availability of a product; Changes in the existing product, etc. In the absence of information consumers may not be able to make proper decisions of purchasing product or services.
2. Malpractices by Suppliers
Malpractices by suppliers create serious problems for consumers. Suppliers engaged in antisocial activities like black marketing, hoarding, profiteering, etc. Spoil the relations between the buyer and sellers.
3. Irregular Supply
Consumer faces the problem of irregular supply. Especially in case of necessities unsystematic supplies create serious shortages. Many times the irregularities are deliberate and exploitative, caused by hoarding and black marketing.
4. Not Heard Properly
Consumers often feel that they are not heard properly. Their complaints, grievances and doubts are not carefully attended to and not promptly redressed or clarified by suppliers of goods and providers of services.
5. Wrong Weight & Measures
Consumers in this world are cheated by traders and others with false weight and Measures. The customers are cheated with false weights and measures in an unorganized market. Even in the organized markets such as shopping malls, customers are cheated with wrong weights pasted on the packets.
6. Poor after-Sale-Service
Consumer in this world, after sale service is very poor. Even the Multinational corporations in this world do not provide effective after-sale-service in the case of office equipment, and consumer durables. Customers have to give constant reminders for after-sale-service. At many times, customers have to get the equipment repaired or serviced by third party even during the service contract period due to poor after-sale-service.
7. Problem of Duplicate Goods
Consumer in this world, the customers face a major problem of duplicate goods. Unethical producers duplicate popular brand names, and thereby customers get cheated. Even products like medicines are duplicated by illegal producers.
8. Problem of Delivery of Goods
Customers also face the problem of delivery of goods. There are cases, where customers have to book in advance certain products, and they are promised a specific delivery date. However, in spite of repeated reminders, they do not get delivery of goods on time.
9. Unethical Advertising
Many businessmen resort to unethical practices in advertising. They make fall claims about the benefits of the product. They do not disclose true information. Consumers fall prey for such practices and get cheated.
10. No proper Return for Money
Many a time consumer feels that they do not get proper returns for the price they have paid to buy the products. This may be due to inferior quality, less durability, adulteration, unsatisfactory packing, etc.
11. Health & Safety Hazards
Many a time customers face problems of health hazards when they buy goods in the shops. For instance, shopkeepers sell products even after the expiry date; fruit vendors use chemicals to ripen the fruits faster; manufacturers use inferior quality of materials to keep the prices low; and so on.
12. Poor Quality of Sales Personnel
Many times customers find that the sales personnel cannot give proper information about the products because they are not given appropriate training by their employers. Sometimes such persons exaggerate the merits of the products and force the customers to buy products, which may not be needed by the customers.
The various problems faced by the consumers in the Market are as follows:
1. Lack of Information
Very often consumers do not get proper and timely information. The information may be about the arrival of new product or service, availability of a product; Changes in the existing product, etc. In the absence of information consumers may not be able to make proper decisions of purchasing product or services.
2. Malpractices by Suppliers
Malpractices by suppliers create serious problems for consumers. Suppliers engaged in antisocial activities like black marketing, hoarding, profiteering, etc. Spoil the relations between the buyer and sellers.
3. Irregular Supply
Consumer faces the problem of irregular supply. Especially in case of necessities unsystematic supplies create serious shortages. Many times the irregularities are deliberate and exploitative, caused by hoarding and black marketing.
4. Not Heard Properly
Consumers often feel that they are not heard properly. Their complaints, grievances and doubts are not carefully attended to and not promptly redressed or clarified by suppliers of goods and providers of services.
5. Wrong Weight & Measures
Consumers in this world are cheated by traders and others with false weight and Measures. The customers are cheated with false weights and measures in an unorganized market. Even in the organized markets such as shopping malls, customers are cheated with wrong weights pasted on the packets.
6. Poor after-Sale-Service
Consumer in this world, after sale service is very poor. Even the Multinational corporations in this world do not provide effective after-sale-service in the case of office equipment, and consumer durables. Customers have to give constant reminders for after-sale-service. At many times, customers have to get the equipment repaired or serviced by third party even during the service contract period due to poor after-sale-service.
7. Problem of Duplicate Goods
Consumer in this world, the customers face a major problem of duplicate goods. Unethical producers duplicate popular brand names, and thereby customers get cheated. Even products like medicines are duplicated by illegal producers.
8. Problem of Delivery of Goods
Customers also face the problem of delivery of goods. There are cases, where customers have to book in advance certain products, and they are promised a specific delivery date. However, in spite of repeated reminders, they do not get delivery of goods on time.
9. Unethical Advertising
Many businessmen resort to unethical practices in advertising. They make fall claims about the benefits of the product. They do not disclose true information. Consumers fall prey for such practices and get cheated.
10. No proper Return for Money
Many a time consumer feels that they do not get proper returns for the price they have paid to buy the products. This may be due to inferior quality, less durability, adulteration, unsatisfactory packing, etc.
11. Health & Safety Hazards
Many a time customers face problems of health hazards when they buy goods in the shops. For instance, shopkeepers sell products even after the expiry date; fruit vendors use chemicals to ripen the fruits faster; manufacturers use inferior quality of materials to keep the prices low; and so on.
12. Poor Quality of Sales Personnel
Many times customers find that the sales personnel cannot give proper information about the products because they are not given appropriate training by their employers. Sometimes such persons exaggerate the merits of the products and force the customers to buy products, which may not be needed by the customers.
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Consumer is the most neglected being in the present scarcity ridden society. A business unit can not dare to ignore its consumers, if it wants to flourish. But even after a lot of Acts and Rules, a number of problems are suffered by the consumers. We have explained the major problems faced by consumers with the help of the following points:-
(1) Lack of Information: The main problems faced by consumers is lack of information. The customers even do not know the sources of getting information.
(2) Illiteracy: Most of the consumers in urban and remote areas are illiterate and they are not able to understand the policies of the organization or the government, even they do not understand uses or misuses of products.
(3) No Fair Return: The customer, though pay high price for the goods the purchase, but many times they do not get satisfaction from the goods they have purchased.
(4) Exploitation: The consumers in Indian market are exploited by the sellers. Sellers create artificial scarcity, hoarding, black marketing, high prices etc.
(5) Adulteration: Most of the times consumers even after paying high price, do not get pure or we can say quality goods. The organization usually supplies adulterated goods for their profit maximization.
(6) Irregular Supply: One of the common problems faced by consumers is an irregular supply of goods. This is because of shortage of goods. The organizations create artificial scarcity of necessary goods by hoarding these goods resulting in high prices.
(7) Attractive Packing: The packed goods supplied in the market, are not up to the mark. The packing is very attractive and it attracts the attention of consumers. The packets may contain inferior goods thereby fooling consumers.
(8) Disorganized Customers: This is also one of the most common problems faced by consumers nowadays. The customers are widely scattered and they are not united. As against this the producers are organized and united. Because of various reasons it is not possible for customers to come together & fight. This results in consumer exploitation.
(1) Lack of Information: The main problems faced by consumers is lack of information. The customers even do not know the sources of getting information.
(2) Illiteracy: Most of the consumers in urban and remote areas are illiterate and they are not able to understand the policies of the organization or the government, even they do not understand uses or misuses of products.
(3) No Fair Return: The customer, though pay high price for the goods the purchase, but many times they do not get satisfaction from the goods they have purchased.
(4) Exploitation: The consumers in Indian market are exploited by the sellers. Sellers create artificial scarcity, hoarding, black marketing, high prices etc.
(5) Adulteration: Most of the times consumers even after paying high price, do not get pure or we can say quality goods. The organization usually supplies adulterated goods for their profit maximization.
(6) Irregular Supply: One of the common problems faced by consumers is an irregular supply of goods. This is because of shortage of goods. The organizations create artificial scarcity of necessary goods by hoarding these goods resulting in high prices.
(7) Attractive Packing: The packed goods supplied in the market, are not up to the mark. The packing is very attractive and it attracts the attention of consumers. The packets may contain inferior goods thereby fooling consumers.
(8) Disorganized Customers: This is also one of the most common problems faced by consumers nowadays. The customers are widely scattered and they are not united. As against this the producers are organized and united. Because of various reasons it is not possible for customers to come together & fight. This results in consumer exploitation.
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