Question

How could social influence and persuasion contribute to the success of swatcch bharath abhyan?

Answer 1

Hey!!

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Social Influence and Persuasion

Persuasion is symbolic process in which communicators try to convince other people through transmission of a message to change their attitudes or behaviours.  Thus, Persuasion is one form of social influence on attitude; in fact it represents the intersection of social thinking and social influence of everyday life.

The key elements of persuasion are:

Persuasion is symbolic, utilizing words, images, sounds, etc

It involves a deliberate attempt to influence others.

Self-persuasion is key. People are not coerced; they are instead free to choose. Coercive techniques are not scientifically proved to be effective.

Methods of transmitting persuasive messages can occur in a variety of ways, including verbally and nonverbally via television, radio, Internet or face-to-face communication.

Persuasive communications have a great impact on our attitudes. Everyday, we come across hundred of advertisements; Television, radio and the Internet all help spread persuasive messages very quickly.

However, success of persuasion depends upon three factors

Source of message

Content of message

Nature of target

Persuaders try to influence our beliefs and attitudes for e.g.: we will vote for them, buy their products, do them favours, or otherwise behave as they want us to. Thus, advertisements are most common kind of persuasion.

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