how did consumer movement originate as a 'social force' in india
Answers
Consumer movements are formed to protect the consumers. In India consumer movements started when Gandhi and the Indian Independence movement joined forces to protest against imposition of taxes on basic consumer products for example Salt.
Gandhi and other leaders pioneered protests such as the salt march that encouraged many Indians to process their own homemade products. This was generally a social force towards consumer protection.
The consumer movement originated in India as a 'social force'. It began because there was a need to protect and promote the interests of consumers against unethical and unfair trade practices. This exploitation caused dissatisfaction among the consumers. There was no legal punishment against this type of exploitation. For many years organizations tried to create awareness among the mass against exploitation. Now these organizations have been successful in correcting business firms to rectify their business conduct to satisfy the consumers.