how did consumer movement originated social force in India
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In India, the consumer movement as a 'social force' originated with the necessity of protecting and promoting the interests of consumers against unethical and unfair trade practices. ... The consumer movement arose out of dissatisfaction of the consumers as many unfair practices were being indulged in by the sellers.
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The consumer movement aroused due to following reasons ----
1) Dissatisfaction of the consumers due to unfair trade practices by the sellers.
2) No legal system was available to consumers to protect themselves from getting exploited in the market.
3) Rampant food shortages, hoarding, black marketing, adulteration of food led to consumer movement.
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