Question

How did Mercedes Benz implement its CRM programme?​

Answer 1

Answer:

Mercedes Compiled By: Jas Singh Bhasin

2. CRM - Introduction Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service and technical support.

3. CRM – Introduction (contd.) Builds a database that describes the customers and the relationship they hold with the company Provides enough detail so that the company can offer the client the product/service that matches their need the best. May contain information about their past purchases, who is involved with the account and a summary of all conversations.

Answer 2

Answer:

To satisfy custom needs in this situation requires a technical architecture which when utilizes properly result in successful CRM practice. Technology is essential to the implementation of a CRM strategy as it underpins the business process.

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