how did the swadeshi movement shape the mind of consumers in India ?
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HISTORY
The Swadeshi movement that developed in India as an integral part of Indian nationalism during India’s fight for independence from the British Raj had its roots way back in the mid-19th century.
History
Swadeshi Movement

The Swadeshi (“buy Indian”) movement that developed in India as an integral part of Indian nationalism during India’s fight for independence from the British Raj had its roots way back in the mid-19th century. It was developed by stalwarts of the freedom movement like Dadabhai Naoroji, Gopal Krishna Gokhale and Bal Gangadhar Tilak. The economic strategy of the movement was to revive domestic products and production processes by boycotting use of British products with the objective of protesting against British rule and establishing self-rule in India. The movement has recurred several times in India over centuries. The strongest of them perhaps was the second Swadeshi movement, regarded as most successful of the pre-Gandhian movement, that started in the Bengal province, considered the nerve centre of Indian nationalism, in 1905 after the then Viceroy of India, Lord Curzon announced partition of Bengal. Formal proclamation of the movement was made on August 7, 1905 at the Calcutta Town hall where the famous Boycott resolution was also passed. With prominent leaders like Lala Lajpat Rai, Bipin Chandra Pal, Lokmanya Bal Gangadhar Tilak and Aurobindo Ghosh behind it, the movement gained nationwide attention fostering Indian nationalism.
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