how did you hear about us
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Answer:
The most common mistake one makes when writing these types of surveys is cutting it short after asking that very first question. It’s not enough to know how or where they heard about you. To really squeeze the juice out of your survey, you must dig deeper into the customer’s intent. Why were they there in the first place?
The only way to 100% ensure a respondent has every option available, you want to let them write in where they found you. However, this opens up the possibility for people to respond with “N/A”, “don’t remember” or any number of unhelpful things.
If you know the places you’re pushing out content, you may want to opt for a dropdown menu of choices a respondent can select from. And if you do go with a dropdown, what options should you include to ensure you have the best chance of getting the most accurate responses? We’ve got the scoop, plus a little something extra!
The Top How Did You Hear About Us Options
Determining your dropdown menu options should be driven by where your money and time are going. At the top of your list should be your most relevant paid advertising spots as well as the general and all-encompassing “search engine” option.
Going from there, you want to shift your focus to the potential third-party spaces, such as social media or blogs where your information was potentially shared.
Next, you want to include options that can’t be otherwise digitally tracked, such as radio or tv. These cover your bases should any digital tracking tools you’re already running fall short.
And finally, to close out with an extra safety measure, feel free to include an “other” option where a respondent can write in their own answer. While this may lead to someone ultimately skipping the question, it prevents them from selecting an inaccurate answer for the sake of getting through a required question. It’s better to have someone tell you they don’t remember rather than give you false information.
Explanation:
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