Question

how do advertisements improve our choice?

Answer 1

The question of advertising and choice is as old as advertising itself. It has rarely been tackled more definitively than in Keith Boyfield’s essay, The Effects of Advertising on Innovation, Quality and Consumer Choice, commissioned by the Advertising Association in 1992. Boyfield built his thinking on the foundation stone of a 1942 paper by Neil Borden, a Harvard business professor, and he opens with a similar confession:

“The fundamental impact of advertising on the economy has changed little since Professor Borden’s day. Advertising encourages innovation and so encourages choice.”