how do business houses influence the function of media group
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Answer:
Media plays an important role in our day – to – day life. We stay up to date with the news and the things that happen in the world with the help of it. One can know what’s happening in the United States of America while he/she lives in India. It can make or break the reputation of a person, organization, political party, etc.
Big Business Houses and Media are interrelated. The media indirectly connects the common people to big business houses. These big business houses pay the media firm to advertise their products and services. Their advertisements are then shown on television, newspaper, radio, etc.
People get aware of the products and services offered by a company and buy their products which benefit the companies. Companies also gain a reputation due to this. This relationship can be seen as a relationship between an advertiser and a maker.
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