Question

How do buyers characteristics - cultural, social personal and psychological influence buying behaviour?

Answer 1

The buyer's characteristics influence how the buyer perceives and reacts to the given stimuli. After that, the buyer's decision process itself takes place and affects the buyer's behaviour. Consumer buying behaviour is affected by cultural, social, personal and psychological characteristics.

Answer 2

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The buyer's characteristics influencehow the buyer perceives and reacts tothe given stimuli.

After that, the buyer'sdecision process itself takes place and affects the buyer's behaviour.

Consumer buying behaviour is affected by cultural, social, personal and psychological characteristics.