how do consumer and producer perceive quality from their respective end?
Answers
Answer:
Consumers and producers each have different perspectives of a quality product. In this lesson we will discuss the different views and provides examples.
Quality Perspectives
Josie just bought herself a brand-new Health Watch. She is hoping that her $300 investment lasts and that the watch is of good quality. Pear Products is the manufacturer of the Health Watch, and they believe their product has been manufactured to be a high-quality product. Do you think Josie's perspective on quality is the same as Pear Products'? In this lesson we will explain how consumers and producers each have a different perspective on quality. Let's first examine Josie's view regarding the term quality.
Consumers' View of Quality
When Josie refers to her Health Watch as having good quality, she is communicating two perspectives of quality, which are fitness for use and quality of design. In regards to fitness for use, she wants her watch to do what it is supposed to do. What this means is that Josie expects for the watch to tell time and run the applications that it was advertised to have supported.
In addition, she expects quality of design in that there are specific quality elements that have been instilled in the product. Josie also wants her watch to look cool while performing all of its functions. Many times, the quality of design perspective is communicated through a higher price and sleek marketing.
Josie also expects these quality elements to exist in any services she purchases, such as haircuts, lawn care and babysitting. Let's look at another example with Josie purchasing a service.
Answer:
A consumer's view of quality differs from a producer's perspective. Consumers think about fitness for use, which means that a product should do what it is supposed to do. ... Producers believe that a quality product has quality of conformance, which means that their products are designed and produced to specifications.