How do Culture and Heritage form core components of Tourism?
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CULTURAL AND HERITAGE TOURISM Raymond A. Rosenfeld, Eastern Michigan University The Challenge One of your city’s principal economic development objectives is to attract a broad array of out of town and out of country visitors and to provide activities that encourage visitors to come and to extend their stay additional days. The array of visitors should include individuals attending professional and business development meetings and seminars who will be interested in “add-on” tourist opportunities and days, as well as tourists looking for opportunities for adults and families to be entertained and educated. By focusing on development of cultural and heritage tourism, and analyzing your city’s potential carefully, you can use a tool successfully employed by many other communities What is Cultural and Heritage Tourism? Cultural and Heritage Tourism is a tool of economic development that achieves economic growth through attracting visitors from outside a host community, who are motivated wholly or in part by interest in the historical, artistic, scientific or lifestyle/heritage offerings of a community, region, group or institution (Silberberg 1995). Such travel is focused upon experiencing cultural environments, including landscapes, the visual and performing arts and special lifestyles, values, traditions, and events. Tourism is widely recognized for its tangible outcomes (job creation, tax revenues) as well as its less tangible outcomes (quality of life). It may be built upon a wide variety of attractions, including agritourism, arts tourism, cultural and heritage tourism, destination tourism, fairs, events and conferences, sports teams, recreation, and more. International tourism is the world’s largest export earner and an important factor in the balance of payments in most nations (United Nations World Tourism Organization 2007). The primary focus of this tool to attract visitors is “cultural and heritage tourism.” Community Vitality: There is broad agreement that cultural resources generate economic vitality by leveraging human capital and culture to generate economic vitality through tourism, crafts, and cultural attractions. Programs based on such resources may restore, revitalize or strengthen a community or neighborhood by serving as a centerpiece for redevelopment and cultural renewal. They create vibrant public spaces integrated with natural amenities resulting in improved urban quality of life, and expand business and tax revenue base and positive regional and community image (Newman and Smith 2000). Also cultural resources may
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