how do i choose a research methodology?
Answers
Answer:
There are two general approaches to collecting data: quantitative and qualitative research. Let us understand in detail.
Quantitative research
In this type of research, the data collected is generally expressed in numbers and graphs to confirm theories and assumptions. The data collected are factual information on the topic. Under the quantitative research method, the factual information can be collected in many ways such as:
Surveys: Surveys consist list of questions in the form of multiple-choice or ratings asked either in person, over phone, or online. In your report, before you mention the findings of the survey in the data form, you can walk your readers through the survey by introducing information like when and where you conducted the survey, how long the participants took to respond to the questions, the response rate, etc. Additionally, you could include the list of the full questionnaire as an appendix so that your reader can see exactly what data was collected.
Experiments: In this method, you perform a test in a controlled environment, and you obtain the data from it. This type of data is used for a situation in which variables are controlled and manipulated to establish cause-and-effect relationships. It is good to include full information in your report on how you design the experiment (e.g. between-subjects or within-subjects), what tools, techniques and procedures you used to conduct the test.
Existing data: Here, you would gather data from an existing source (such as publications or archival data) for inclusion in your analysis. Post inputting your data in the report, include information on where did you source the material from, how the data was initially produced, and what criteria you used to select the date range.
Observations: This involves observing people in their natural environment where variables can't be controlled.
Content analysis: This refers to systematically recording the presence of certain words or a set of texts to analyze communication patterns.
In quantitative research, you can include information on:
How the data was prepared
Software used to analyze the data (e.g. Stata or SPSS)
Statistical methods used (e.g. regression analysis)
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