how do IT trends change the filipino way of living
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Answer:
Cultural trends changing how Filipinos behave
By: Chiqui Escareal-Go, Josiah Go - 3 years ago
It’s the season for planning in the marketing industry once again and it is good to remind stakeholders that contrary to popular belief, when consumers make a choice, they do not decide based on just the product, place, promo and price.
There are other factors that affect buying behavior: Cultural (culture, sub-culture, social class), social (reference groups, roles and status, family), personal (age and lifecycle, occupation, economic situation, lifestyle, personality and self-concept) and psychological (motivation, perception, learning, belief and attitudes).
Below is a list of cultural, social, personal and psychological factors observed in the Philippines that may change the course of your marketing plans in 2018. They are included in our forthcoming book “Principles and Practices in Marketing,” which is set for release before the end of 2017.